——點擊進入“2010紅點獎作品展”專題
2010紅點獎產品設計類獲獎作品 USB Clip Memory Stick
red dot award: product design 2010,red dot: best of the best
制造商 Freecom技術/ Scopetime GmbH，德國

Firmly clipped – a form for attaching data
They are a necessary answer to the sheer bulk of data in our times. The first memory sticks appeared on the scene at the turn of the century and, by offering the possibility of saving data electronically on a flash drive, had a huge impact on making data transfers easier. The design of the particular innovative USB Clip occurred against a background of these electronic storage devices becoming ever cheaper and smaller, which in turn however has also contributed to them being easily overlooked. Offering a solution to this problem, this new device reinterprets the functional principle of a paper clip and translates it into the design of a storage medium to make data transfers and archiving easier. The outer material used for the USB Clip is pleasing to the touch and allows it to be bent open flexibly and thus be attachable very much like a paper clip. It can be clipped easily onto any paper such as letters or other documents, while the housing through its colour conveys a sense of lightness. A huge advantage of the USB Clip consists of the possibility of also using it in postal mail communication: clipped onto a document it can thus deliver additional information, without necessarily adding cost to the posting, as the clip is very thin and light thanks to a design that focuses exclusively on its function. Following an overall convincing approach, the manufacturing process of this charming little storage device too is highly economical as well as environmentally friendly. By combining a principle well known from the world of ordering papers with the digital world, the design of the USB Clip creates something entirely new – it embodies a contemporary form modelled on reality for easy data attachment.

用于連接數據的形式
創新的USB設計的特殊剪輯，針對這些電子存儲日益便宜和更小的裝置，但反過來也有助于他們被輕易忽視的背景。針對這個問題提供一個解決方案，這種新裝置將重新詮釋它的存儲介質，使數據傳輸和歸檔更容易設計出一個文件夾和轉換功能的原則。外層材料為USB使用Clip，觸感愉悅，并彎曲靈活，因此像紙一樣被扣押的剪輯非常完美。它可以輕松地夾到任何東西里，如信件或其他文件，同時通過其不同顏色空間傳達。一個巨大的USB剪輯的優勢還包括可以郵寄通訊：它可以把文件傳送，而不必因此增加額外的成本，發布信息，剪切，剪輯是非常的輕松的一個設計，只關注它的功能。